An Ontario studio that builds, runs and automates the software small businesses sell through.
Pinelum is an Ontario-based web development and business automation studio that builds websites, custom software and AI automations for small and midsize businesses across Canada.
What Pinelum is
Pinelum is a web development and business automation studio based in Ontario, Canada, working with small and midsize businesses across the country. It builds websites and custom software, hosts and maintains them, and automates the repetitive work behind them, meaning booking, lead follow-up and invoice chasing. Every project is quoted at a fixed price agreed before work starts, and the client owns the domain, the code and the content outright at handover.
It is a service-area business with no public storefront. In-person work covers St. Catharines, Niagara Falls, the Greater Toronto Area, Hamilton, Kitchener, Cambridge, Guelph, Brantford, Barrie and London; remote work covers anywhere in Canada. Client sites are hosted on Canadian servers. Work is delivered in English and French, with AODA accessibility and PIPEDA, CASL and Quebec Law 25 compliance available on request.
The name joins Ontario's emblem tree, the eastern white pine, with the Latin lumen, meaning light. It is a coined name, not a variant of “pinetum”.
Small businesses deserve a real technical partner.
Small businesses shopping for a website usually get two offers. The $500 guy installs a template, swaps in your logo, and stops answering texts by month two. The downtown agency quotes five figures, books you into a discovery phase, and hands your file to a junior once the invoice clears.
Pinelum is the offer in between. You get a fixed-scope quote before work starts, a senior builder on your project from kickoff to launch, and a price that sits under the going Ontario agency rate. The domain, the code and the content are registered to you from day one. If you ever leave, everything comes with you.
Your site also has to live somewhere, and where matters. We host client sites through a partner in Niagara Falls, Ontario, so your pages and your customers' data sit on Canadian servers, on Canadian soil. If Law 25 or PIPEDA is on your mind, that's one worry crossed off before we even start.
We do more than build sites. When the off-the-shelf tools don't fit how you run things, we build custom software. We also sell a small line of ready-made tools that chase unpaid invoices, win back quiet customers and catch leads before they leave the site, so you keep more of the sales you already earned.
We work with clinics, trades, professional firms and restaurants across Canada, online, in English and in French. On-site visits are available on request. The eastern white pine can stand for two centuries. We won't claim that. We will claim a site that's still doing its job in year five, with the same people answering the phone.
Rooted in Ontario
Based here, hosted here. Your site and your customers' data live on Canadian servers in Niagara Falls, not in a US data centre.
You own everything
Domain, code, content, accounts: all in your name from day one. Leave whenever you want and take it all with you.
Fair scope, fair price
A fixed quote before work starts, under what most Ontario agencies charge. No hourly meter, no surprise invoices.
Evergreen by design
We build for year five, not launch day. Proven tech underneath, and the same people on the phone when something needs attention.
Where the name comes from
The eastern white pine is Ontario's emblem: the tallest tree in the forest, the one travellers once steered by. Lumen is Latin for light, so Pinelum reads as the pine that carries it: a landmark that's evergreen, rooted, and built to last. That's the relationship we want with the businesses we work with.